There are many ways to reach one's demographic. Today company's are given several different mediums and channels that reach out to their prospective consumers such as TV and billboards. I believe, the best way a company can reach their demographic/target is to know what things they do and behaviors they have. A company must ask themselves, what things interest our target group? What is their annual income? How much do they spend on items related to your product? What things do they already have? What things might they want? Where do they go to get these things and how do they hear about them? What would be our (the company's) best way to reach them?
These questions can only be answered through marketing research and data. All the data should be analyzed properly to get the best answers to their questions. After that, I think a company should bring in testers from their target market who would be picked ramdomly and allow them to try out their product. This way they could direct feedback from their prospective customers and see if this product is worth it, is something they would want and buy and would we make a profit from it.
Wednesday, February 27, 2008
Sunday, February 17, 2008
Are Our Ads Getting Our Attention
For my local campaign ad I chose Chestnut Hill College and for my national campaign ad Victory Secert.
Not to long ago I seen a Chestnut Hill ad on tv at night. The ad protrade the school as being exciting, welcoming, and close relationships are made between students and faculty. The commercial had radom students in the graduate school in the class room with their professor and everyone is smiling. To me this ad was not getting the message across. Having older adults setting in a classroom is not exciting to anyone. This commercial does not show the key elements of Chestnut Hill College and what things are really exciting for example Spirit Week, movie night, club organization day. At least could have shown students in the undergraduate department working and their social life atfer class. Another thing I noticed is alot of people in the Philadelphia area have not seen this commercial because they air it at night, "once in a blue moon". They need to air what things would catch the eyes of prospectitive students who are most likely high school seniors.
When I seen a Victoria Secret's ad for Valetine's Day, they aired one women with jet black hair in an all black lingerie setting on a white chair and an all white back ground. The setting is sexual and seductive and the model appears as a beautiful young lady. Here in this ad they have her twirling a football which attacks men who like sports at the same time it attacks females because we enjoy beautiful settings and lingerie that makes females feel sexy for themselves and their partner. This ad hit the message on the dot as majority of Victoria's Secret ads do. They make the model appear attactive wearing Victoria Secrets lingerie and women want to appear attactive in lingerie.
Not to long ago I seen a Chestnut Hill ad on tv at night. The ad protrade the school as being exciting, welcoming, and close relationships are made between students and faculty. The commercial had radom students in the graduate school in the class room with their professor and everyone is smiling. To me this ad was not getting the message across. Having older adults setting in a classroom is not exciting to anyone. This commercial does not show the key elements of Chestnut Hill College and what things are really exciting for example Spirit Week, movie night, club organization day. At least could have shown students in the undergraduate department working and their social life atfer class. Another thing I noticed is alot of people in the Philadelphia area have not seen this commercial because they air it at night, "once in a blue moon". They need to air what things would catch the eyes of prospectitive students who are most likely high school seniors.
When I seen a Victoria Secret's ad for Valetine's Day, they aired one women with jet black hair in an all black lingerie setting on a white chair and an all white back ground. The setting is sexual and seductive and the model appears as a beautiful young lady. Here in this ad they have her twirling a football which attacks men who like sports at the same time it attacks females because we enjoy beautiful settings and lingerie that makes females feel sexy for themselves and their partner. This ad hit the message on the dot as majority of Victoria's Secret ads do. They make the model appear attactive wearing Victoria Secrets lingerie and women want to appear attactive in lingerie.
Monday, February 4, 2008
Society and Ads, Who Impacts Who??
What a question, "Does society imulate on ads or does ads imulate on society?" I believe that the best way to answer this question is to really look at our society and see what we have become and what type of things affect our decision making (about anything). At first I want to say that society imulates on ads but at the same time I see tons of ads that imulates on society. Maybe I am wrong, but I think it goes both ways it just depends on what the topic may be.
The way I view society in its roll in ads is, society is heavyly based on what they see and want and what actions they must take to get it. For example cell phones which were one of the topics we talked briefly on in class. When cell phones first came out no one knew about them. They way the designers/sellers got their message out was buy telling or making an ad to attack potential buyers. Once people seen this new device,those who could afford it and wanted a cell phone went and brought it. Today it is very easy to get a cell phone, almost everyone has one. As of today cell phone companies do the same thing when they come out with a new style for a cell phone they make sure their ad is highly attractive and eye catching to society(the viewers).
Another great example is Televisions. Before there were any televisions everyone had a radio in their house. When televiosions first came out very few people had them and the offered only a few channels. By the companys who were making this new device, they knew the only way their product was going to sell is if they came out with an ad that no one else used. They made ads by posters, and newsletters going to every individual possible. They brought out a block of time on the radio stations all over so people could hear what the new, "great," "exciting", thing was and how they can get one of their own. Before the 1950's no one knew what a television nor did they want one everyone wanted the new and improved radio. Even when televisions came out people were still buying radios with better features. Today television companies advertise for HD tv's before they made an ad out no one want one or thought of wanting one. Someone came up with an idea made a great marketing/advertising campaign and people caught on and now wants HD televisions.
When it come to society imulating ads, one thing comes to mind, television shows that talk about self acceptance and loving what you see in the mirror, being happy with how you are. I know on Lifetime, they said women wanted a show where it said it ok to look the way you are and you should be happy with who you are. Even their commercial ads are like that. This only happened because women were stepping up and complaining about what other channels and shows were saying about women with different body types then our average typical model. Now Lifetime airs a few show geared specificly to women who look different then the models we all see in ads and on tv.
Another example would be drug rehablitation centers, family of addics were in great need for help to try to get their love one off of drugs. For years we had centers to help them that only because society said it was needed not and ad or companys that was trying to gain a profit for a new and up coming device or object.
The way I view society in its roll in ads is, society is heavyly based on what they see and want and what actions they must take to get it. For example cell phones which were one of the topics we talked briefly on in class. When cell phones first came out no one knew about them. They way the designers/sellers got their message out was buy telling or making an ad to attack potential buyers. Once people seen this new device,those who could afford it and wanted a cell phone went and brought it. Today it is very easy to get a cell phone, almost everyone has one. As of today cell phone companies do the same thing when they come out with a new style for a cell phone they make sure their ad is highly attractive and eye catching to society(the viewers).
Another great example is Televisions. Before there were any televisions everyone had a radio in their house. When televiosions first came out very few people had them and the offered only a few channels. By the companys who were making this new device, they knew the only way their product was going to sell is if they came out with an ad that no one else used. They made ads by posters, and newsletters going to every individual possible. They brought out a block of time on the radio stations all over so people could hear what the new, "great," "exciting", thing was and how they can get one of their own. Before the 1950's no one knew what a television nor did they want one everyone wanted the new and improved radio. Even when televisions came out people were still buying radios with better features. Today television companies advertise for HD tv's before they made an ad out no one want one or thought of wanting one. Someone came up with an idea made a great marketing/advertising campaign and people caught on and now wants HD televisions.
When it come to society imulating ads, one thing comes to mind, television shows that talk about self acceptance and loving what you see in the mirror, being happy with how you are. I know on Lifetime, they said women wanted a show where it said it ok to look the way you are and you should be happy with who you are. Even their commercial ads are like that. This only happened because women were stepping up and complaining about what other channels and shows were saying about women with different body types then our average typical model. Now Lifetime airs a few show geared specificly to women who look different then the models we all see in ads and on tv.
Another example would be drug rehablitation centers, family of addics were in great need for help to try to get their love one off of drugs. For years we had centers to help them that only because society said it was needed not and ad or companys that was trying to gain a profit for a new and up coming device or object.
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