For my local campaign ad I chose Chestnut Hill College and for my national campaign ad Victory Secert.
Not to long ago I seen a Chestnut Hill ad on tv at night. The ad protrade the school as being exciting, welcoming, and close relationships are made between students and faculty. The commercial had radom students in the graduate school in the class room with their professor and everyone is smiling. To me this ad was not getting the message across. Having older adults setting in a classroom is not exciting to anyone. This commercial does not show the key elements of Chestnut Hill College and what things are really exciting for example Spirit Week, movie night, club organization day. At least could have shown students in the undergraduate department working and their social life atfer class. Another thing I noticed is alot of people in the Philadelphia area have not seen this commercial because they air it at night, "once in a blue moon". They need to air what things would catch the eyes of prospectitive students who are most likely high school seniors.
When I seen a Victoria Secret's ad for Valetine's Day, they aired one women with jet black hair in an all black lingerie setting on a white chair and an all white back ground. The setting is sexual and seductive and the model appears as a beautiful young lady. Here in this ad they have her twirling a football which attacks men who like sports at the same time it attacks females because we enjoy beautiful settings and lingerie that makes females feel sexy for themselves and their partner. This ad hit the message on the dot as majority of Victoria's Secret ads do. They make the model appear attactive wearing Victoria Secrets lingerie and women want to appear attactive in lingerie.
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