From a business stand point no, but from a society's point yes. For business you must what you have to to make a profit as long as it is legal. For them to do everything ethical is just an illusion.
My view point is that sometimes they take it too far, that they can make a commercial that is no longer a "script" but the event on incident is happening and they just caught it on camera. For example the State Farm commercials when the people are driving and suddenly get into a car accident. The car accident look so real that the first time I saw it I thought the accident was a real event and happened and the people were insured by State Farm. People who have been or know anybody who was in a car accident has personal emotions. Commercials like this play on their personal emotions and feelings that stem from their life events, and that is unethical. People's feelings and emotions are not a joke or a "script" to played out all for a business that can get a profit.
Well, because I don't watch that much television I am not able to give you anymore good examples of commercials with emotional messages and rather or not is ethical or unethical.
~The next time you watch television look for commercials with emotional messages and try to see why somone would say it is unethical and shouldn't be aired. What do you think and how would you feel if one of those emotional commericals and the context in it was/is personal to you?
Thursday, April 24, 2008
Saturday, April 12, 2008
Did You See That Product in a Movie and/or TV Show??
This week while I was watching "Knocked Up" and the TV show "Everybody Loves Raymond", I was able to catch a few products that we as society use in our everyday lives. This is also known as product placement.
In "Knocked Up" I saw, Corona (beer) and Red Strip (beer) both were featured at the bar scene and at the home of "Ben" the leading actor. Not once were the placements in a cut that was ethical or inappropriate. They featured both drinks in scenes were would would most likely see people drink even in reality. In the episode that I watched of "Everybody Loves Raymond", Ray's wife was eating a 3 Musketeers candy bar in her hidden stash in her room so know else could eat it. Again in this case it is common that people keep their own stash of "something" like candy, chips, cookies that they really like to themselves so it would get eaten up by everyone but the person it was meant for.
In both the movie and the television show all three product placements were appropriate for the scenes that they were in. Here both the movie and TV show aired a known product and brand and the product got exposure. This may or many not benefit their profits. Having someone famous eat or drink something and apply that they like the product often times increase profits or sales. It is almost like a somewhat endorsement, with the effect if they like so should the "common folk".
In "Knocked Up" I saw, Corona (beer) and Red Strip (beer) both were featured at the bar scene and at the home of "Ben" the leading actor. Not once were the placements in a cut that was ethical or inappropriate. They featured both drinks in scenes were would would most likely see people drink even in reality. In the episode that I watched of "Everybody Loves Raymond", Ray's wife was eating a 3 Musketeers candy bar in her hidden stash in her room so know else could eat it. Again in this case it is common that people keep their own stash of "something" like candy, chips, cookies that they really like to themselves so it would get eaten up by everyone but the person it was meant for.
In both the movie and the television show all three product placements were appropriate for the scenes that they were in. Here both the movie and TV show aired a known product and brand and the product got exposure. This may or many not benefit their profits. Having someone famous eat or drink something and apply that they like the product often times increase profits or sales. It is almost like a somewhat endorsement, with the effect if they like so should the "common folk".
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