This week while I was watching "Knocked Up" and the TV show "Everybody Loves Raymond", I was able to catch a few products that we as society use in our everyday lives. This is also known as product placement.
In "Knocked Up" I saw, Corona (beer) and Red Strip (beer) both were featured at the bar scene and at the home of "Ben" the leading actor. Not once were the placements in a cut that was ethical or inappropriate. They featured both drinks in scenes were would would most likely see people drink even in reality. In the episode that I watched of "Everybody Loves Raymond", Ray's wife was eating a 3 Musketeers candy bar in her hidden stash in her room so know else could eat it. Again in this case it is common that people keep their own stash of "something" like candy, chips, cookies that they really like to themselves so it would get eaten up by everyone but the person it was meant for.
In both the movie and the television show all three product placements were appropriate for the scenes that they were in. Here both the movie and TV show aired a known product and brand and the product got exposure. This may or many not benefit their profits. Having someone famous eat or drink something and apply that they like the product often times increase profits or sales. It is almost like a somewhat endorsement, with the effect if they like so should the "common folk".
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