From a business stand point no, but from a society's point yes. For business you must what you have to to make a profit as long as it is legal. For them to do everything ethical is just an illusion.
My view point is that sometimes they take it too far, that they can make a commercial that is no longer a "script" but the event on incident is happening and they just caught it on camera. For example the State Farm commercials when the people are driving and suddenly get into a car accident. The car accident look so real that the first time I saw it I thought the accident was a real event and happened and the people were insured by State Farm. People who have been or know anybody who was in a car accident has personal emotions. Commercials like this play on their personal emotions and feelings that stem from their life events, and that is unethical. People's feelings and emotions are not a joke or a "script" to played out all for a business that can get a profit.
Well, because I don't watch that much television I am not able to give you anymore good examples of commercials with emotional messages and rather or not is ethical or unethical.
~The next time you watch television look for commercials with emotional messages and try to see why somone would say it is unethical and shouldn't be aired. What do you think and how would you feel if one of those emotional commericals and the context in it was/is personal to you?
Thursday, April 24, 2008
Saturday, April 12, 2008
Did You See That Product in a Movie and/or TV Show??
This week while I was watching "Knocked Up" and the TV show "Everybody Loves Raymond", I was able to catch a few products that we as society use in our everyday lives. This is also known as product placement.
In "Knocked Up" I saw, Corona (beer) and Red Strip (beer) both were featured at the bar scene and at the home of "Ben" the leading actor. Not once were the placements in a cut that was ethical or inappropriate. They featured both drinks in scenes were would would most likely see people drink even in reality. In the episode that I watched of "Everybody Loves Raymond", Ray's wife was eating a 3 Musketeers candy bar in her hidden stash in her room so know else could eat it. Again in this case it is common that people keep their own stash of "something" like candy, chips, cookies that they really like to themselves so it would get eaten up by everyone but the person it was meant for.
In both the movie and the television show all three product placements were appropriate for the scenes that they were in. Here both the movie and TV show aired a known product and brand and the product got exposure. This may or many not benefit their profits. Having someone famous eat or drink something and apply that they like the product often times increase profits or sales. It is almost like a somewhat endorsement, with the effect if they like so should the "common folk".
In "Knocked Up" I saw, Corona (beer) and Red Strip (beer) both were featured at the bar scene and at the home of "Ben" the leading actor. Not once were the placements in a cut that was ethical or inappropriate. They featured both drinks in scenes were would would most likely see people drink even in reality. In the episode that I watched of "Everybody Loves Raymond", Ray's wife was eating a 3 Musketeers candy bar in her hidden stash in her room so know else could eat it. Again in this case it is common that people keep their own stash of "something" like candy, chips, cookies that they really like to themselves so it would get eaten up by everyone but the person it was meant for.
In both the movie and the television show all three product placements were appropriate for the scenes that they were in. Here both the movie and TV show aired a known product and brand and the product got exposure. This may or many not benefit their profits. Having someone famous eat or drink something and apply that they like the product often times increase profits or sales. It is almost like a somewhat endorsement, with the effect if they like so should the "common folk".
Wednesday, February 27, 2008
How Can a Company See What We Want??
There are many ways to reach one's demographic. Today company's are given several different mediums and channels that reach out to their prospective consumers such as TV and billboards. I believe, the best way a company can reach their demographic/target is to know what things they do and behaviors they have. A company must ask themselves, what things interest our target group? What is their annual income? How much do they spend on items related to your product? What things do they already have? What things might they want? Where do they go to get these things and how do they hear about them? What would be our (the company's) best way to reach them?
These questions can only be answered through marketing research and data. All the data should be analyzed properly to get the best answers to their questions. After that, I think a company should bring in testers from their target market who would be picked ramdomly and allow them to try out their product. This way they could direct feedback from their prospective customers and see if this product is worth it, is something they would want and buy and would we make a profit from it.
These questions can only be answered through marketing research and data. All the data should be analyzed properly to get the best answers to their questions. After that, I think a company should bring in testers from their target market who would be picked ramdomly and allow them to try out their product. This way they could direct feedback from their prospective customers and see if this product is worth it, is something they would want and buy and would we make a profit from it.
Sunday, February 17, 2008
Are Our Ads Getting Our Attention
For my local campaign ad I chose Chestnut Hill College and for my national campaign ad Victory Secert.
Not to long ago I seen a Chestnut Hill ad on tv at night. The ad protrade the school as being exciting, welcoming, and close relationships are made between students and faculty. The commercial had radom students in the graduate school in the class room with their professor and everyone is smiling. To me this ad was not getting the message across. Having older adults setting in a classroom is not exciting to anyone. This commercial does not show the key elements of Chestnut Hill College and what things are really exciting for example Spirit Week, movie night, club organization day. At least could have shown students in the undergraduate department working and their social life atfer class. Another thing I noticed is alot of people in the Philadelphia area have not seen this commercial because they air it at night, "once in a blue moon". They need to air what things would catch the eyes of prospectitive students who are most likely high school seniors.
When I seen a Victoria Secret's ad for Valetine's Day, they aired one women with jet black hair in an all black lingerie setting on a white chair and an all white back ground. The setting is sexual and seductive and the model appears as a beautiful young lady. Here in this ad they have her twirling a football which attacks men who like sports at the same time it attacks females because we enjoy beautiful settings and lingerie that makes females feel sexy for themselves and their partner. This ad hit the message on the dot as majority of Victoria's Secret ads do. They make the model appear attactive wearing Victoria Secrets lingerie and women want to appear attactive in lingerie.
Not to long ago I seen a Chestnut Hill ad on tv at night. The ad protrade the school as being exciting, welcoming, and close relationships are made between students and faculty. The commercial had radom students in the graduate school in the class room with their professor and everyone is smiling. To me this ad was not getting the message across. Having older adults setting in a classroom is not exciting to anyone. This commercial does not show the key elements of Chestnut Hill College and what things are really exciting for example Spirit Week, movie night, club organization day. At least could have shown students in the undergraduate department working and their social life atfer class. Another thing I noticed is alot of people in the Philadelphia area have not seen this commercial because they air it at night, "once in a blue moon". They need to air what things would catch the eyes of prospectitive students who are most likely high school seniors.
When I seen a Victoria Secret's ad for Valetine's Day, they aired one women with jet black hair in an all black lingerie setting on a white chair and an all white back ground. The setting is sexual and seductive and the model appears as a beautiful young lady. Here in this ad they have her twirling a football which attacks men who like sports at the same time it attacks females because we enjoy beautiful settings and lingerie that makes females feel sexy for themselves and their partner. This ad hit the message on the dot as majority of Victoria's Secret ads do. They make the model appear attactive wearing Victoria Secrets lingerie and women want to appear attactive in lingerie.
Monday, February 4, 2008
Society and Ads, Who Impacts Who??
What a question, "Does society imulate on ads or does ads imulate on society?" I believe that the best way to answer this question is to really look at our society and see what we have become and what type of things affect our decision making (about anything). At first I want to say that society imulates on ads but at the same time I see tons of ads that imulates on society. Maybe I am wrong, but I think it goes both ways it just depends on what the topic may be.
The way I view society in its roll in ads is, society is heavyly based on what they see and want and what actions they must take to get it. For example cell phones which were one of the topics we talked briefly on in class. When cell phones first came out no one knew about them. They way the designers/sellers got their message out was buy telling or making an ad to attack potential buyers. Once people seen this new device,those who could afford it and wanted a cell phone went and brought it. Today it is very easy to get a cell phone, almost everyone has one. As of today cell phone companies do the same thing when they come out with a new style for a cell phone they make sure their ad is highly attractive and eye catching to society(the viewers).
Another great example is Televisions. Before there were any televisions everyone had a radio in their house. When televiosions first came out very few people had them and the offered only a few channels. By the companys who were making this new device, they knew the only way their product was going to sell is if they came out with an ad that no one else used. They made ads by posters, and newsletters going to every individual possible. They brought out a block of time on the radio stations all over so people could hear what the new, "great," "exciting", thing was and how they can get one of their own. Before the 1950's no one knew what a television nor did they want one everyone wanted the new and improved radio. Even when televisions came out people were still buying radios with better features. Today television companies advertise for HD tv's before they made an ad out no one want one or thought of wanting one. Someone came up with an idea made a great marketing/advertising campaign and people caught on and now wants HD televisions.
When it come to society imulating ads, one thing comes to mind, television shows that talk about self acceptance and loving what you see in the mirror, being happy with how you are. I know on Lifetime, they said women wanted a show where it said it ok to look the way you are and you should be happy with who you are. Even their commercial ads are like that. This only happened because women were stepping up and complaining about what other channels and shows were saying about women with different body types then our average typical model. Now Lifetime airs a few show geared specificly to women who look different then the models we all see in ads and on tv.
Another example would be drug rehablitation centers, family of addics were in great need for help to try to get their love one off of drugs. For years we had centers to help them that only because society said it was needed not and ad or companys that was trying to gain a profit for a new and up coming device or object.
The way I view society in its roll in ads is, society is heavyly based on what they see and want and what actions they must take to get it. For example cell phones which were one of the topics we talked briefly on in class. When cell phones first came out no one knew about them. They way the designers/sellers got their message out was buy telling or making an ad to attack potential buyers. Once people seen this new device,those who could afford it and wanted a cell phone went and brought it. Today it is very easy to get a cell phone, almost everyone has one. As of today cell phone companies do the same thing when they come out with a new style for a cell phone they make sure their ad is highly attractive and eye catching to society(the viewers).
Another great example is Televisions. Before there were any televisions everyone had a radio in their house. When televiosions first came out very few people had them and the offered only a few channels. By the companys who were making this new device, they knew the only way their product was going to sell is if they came out with an ad that no one else used. They made ads by posters, and newsletters going to every individual possible. They brought out a block of time on the radio stations all over so people could hear what the new, "great," "exciting", thing was and how they can get one of their own. Before the 1950's no one knew what a television nor did they want one everyone wanted the new and improved radio. Even when televisions came out people were still buying radios with better features. Today television companies advertise for HD tv's before they made an ad out no one want one or thought of wanting one. Someone came up with an idea made a great marketing/advertising campaign and people caught on and now wants HD televisions.
When it come to society imulating ads, one thing comes to mind, television shows that talk about self acceptance and loving what you see in the mirror, being happy with how you are. I know on Lifetime, they said women wanted a show where it said it ok to look the way you are and you should be happy with who you are. Even their commercial ads are like that. This only happened because women were stepping up and complaining about what other channels and shows were saying about women with different body types then our average typical model. Now Lifetime airs a few show geared specificly to women who look different then the models we all see in ads and on tv.
Another example would be drug rehablitation centers, family of addics were in great need for help to try to get their love one off of drugs. For years we had centers to help them that only because society said it was needed not and ad or companys that was trying to gain a profit for a new and up coming device or object.
Wednesday, January 30, 2008
Do ads Stereotype?
In class my professor explained to us that commercials and ads have a tendency to stereotype on group of people or another. Even though there statement can be true does not mean it is true for everyone hence it can become offensive at any given time. After watching the television for a while I noticed that my professor was right. There were many ads/commercials that stereotyped women, men, children, elderly, age groups, etc. Some of these ads came off as very offensive to whatever group they were targeting. I also detected that certain channels showed certain commercials. Some channels had more risky commercials than others for example Bravo vs. BET.
While i was watching Spike TV, I caught a couple commercials that were stereotyping a certain group of people. One commercial ad was Lipozene, a diet pill that may help you lose weight. During the commercials that stated that if you had kids, was of a certain age range and more were you more likely to be overweight as well as it was probably harder for you to lose any body fat and that use should use Lipozene. This pill will get your body to were it needs to be. There are plenty of people with kids who aren't overweight and have no problem losing any pounds. It is disrespectful to say if you have or live a certain life style, that you will end up overweight and that you need diet pills to help you. Another commercial ad on Spike was Hanes underwear for men. Here they had Cuba Gooding Jr. put on some boxers that was given to him as a gift from Michael Jordan. While trying to thank him, they had all these Caucasian women stop what they ere doing, turn around and stair while he shouted out "I'm wearing your underwear!" to Michael Jordan. This ad projects that black men share underwear, and are homosexuals. All black men are not homosexuals nor do they all if any share underwear. I'm not going to lie and say I didn't laugh but this commercial was offensive and was stereotyping a black men or all men in general.
As I changed the channel to Bravo, I saw the commercial for Real Housewives of NY. the commercial showed them all acting childish, immature, crazy moms and more. They were all upper class white women. The commercial captured saying we all have great lives and this is who we are. Not all upper class housewives act crazy, foolish, party all day, waist money just because, and try to compete with their teen age daughters and thinks its cute or funny to wear provocative clothes around their sons friends.
After watching that show I turned to BET. Here were plenty of RED BULL commercials and commercials geared to minorities. One commercial was the AIDS commercial that had two young black females texting to one another about their getting tested. The commercial was aired in a all black neighborhood both females were dressed older than what they looked. One of the text said, "R U GOOD?" To black women this is a stereotype that we all live in the "hood", dress a certain way and have to get tested and most of the time we end up with AIDS. Another commercial was a RED BULL were the had two cartoon college students, the male needed to study for a biology/chemistry final while his girlfriend was trying to get close in "biology terms"(making out and what comes next....). She makes a comment that states who needs to study biology/chemistry for school while there is chemistry between the to of us. At the end of the commercial they say "DRINK RED BULL IT WILL GIVE YOU ENERGY TO DO ANYTHING". His drinks the RED BULL and they start kissing. Again this is a funny commercial but it is stereotyping college students especially those in a relationship. It shows that they are not interested in studying but studying each other which is not always true.
~When you look at a commercial check what the message is saying it sometimes is hidden while others it is not. You will be surprised how often a commercial uses stereotypes to get their message across.How would you feel if you were one of those people or groups being stereotyped?
While i was watching Spike TV, I caught a couple commercials that were stereotyping a certain group of people. One commercial ad was Lipozene, a diet pill that may help you lose weight. During the commercials that stated that if you had kids, was of a certain age range and more were you more likely to be overweight as well as it was probably harder for you to lose any body fat and that use should use Lipozene. This pill will get your body to were it needs to be. There are plenty of people with kids who aren't overweight and have no problem losing any pounds. It is disrespectful to say if you have or live a certain life style, that you will end up overweight and that you need diet pills to help you. Another commercial ad on Spike was Hanes underwear for men. Here they had Cuba Gooding Jr. put on some boxers that was given to him as a gift from Michael Jordan. While trying to thank him, they had all these Caucasian women stop what they ere doing, turn around and stair while he shouted out "I'm wearing your underwear!" to Michael Jordan. This ad projects that black men share underwear, and are homosexuals. All black men are not homosexuals nor do they all if any share underwear. I'm not going to lie and say I didn't laugh but this commercial was offensive and was stereotyping a black men or all men in general.
As I changed the channel to Bravo, I saw the commercial for Real Housewives of NY. the commercial showed them all acting childish, immature, crazy moms and more. They were all upper class white women. The commercial captured saying we all have great lives and this is who we are. Not all upper class housewives act crazy, foolish, party all day, waist money just because, and try to compete with their teen age daughters and thinks its cute or funny to wear provocative clothes around their sons friends.
After watching that show I turned to BET. Here were plenty of RED BULL commercials and commercials geared to minorities. One commercial was the AIDS commercial that had two young black females texting to one another about their getting tested. The commercial was aired in a all black neighborhood both females were dressed older than what they looked. One of the text said, "R U GOOD?" To black women this is a stereotype that we all live in the "hood", dress a certain way and have to get tested and most of the time we end up with AIDS. Another commercial was a RED BULL were the had two cartoon college students, the male needed to study for a biology/chemistry final while his girlfriend was trying to get close in "biology terms"(making out and what comes next....). She makes a comment that states who needs to study biology/chemistry for school while there is chemistry between the to of us. At the end of the commercial they say "DRINK RED BULL IT WILL GIVE YOU ENERGY TO DO ANYTHING". His drinks the RED BULL and they start kissing. Again this is a funny commercial but it is stereotyping college students especially those in a relationship. It shows that they are not interested in studying but studying each other which is not always true.
~When you look at a commercial check what the message is saying it sometimes is hidden while others it is not. You will be surprised how often a commercial uses stereotypes to get their message across.How would you feel if you were one of those people or groups being stereotyped?
Saturday, January 26, 2008
Assignment 1: Check out this Ad
While I was watching television over the break, I seen an ad on the Lifetime channel called How to Look Good Naked. This ad was for their new upcoming show on Friday nights. The ad itself was very interesting, they had women of all different ages, colors, shapes and sizes who were walking up a street behind the host of the show and taking their over garments off until they were in their bras and panties. The was explain that every female should feel and look beautiful in their own skin. I remember hearing him say, "love yourself". Another ad they had were of clippings of the actual show and each woman was learning how to love the skin they were in and finally loving themselves. I thought this ad was one of the best ads I had seen in a long time. For one it had a positive message, that women who look different then the models they see should still feel beautiful. It also dealt with self acceptance which is a common topic rather or not people except who they are.
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